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    <title>Divvy Blog™</title>
    <link rel="alternate" type="text/html" href="http://divvyblog.aestheticstorm.net/" />
    <link rel="self" type="application/atom+xml" href="http://divvyblog.aestheticstorm.net/atom.xml" />
    <id>tag:divvyblog.aestheticstorm.net,2007-10-10://1</id>
    <updated>2008-02-08T22:43:11Z</updated>
    <subtitle>Read about new features within the Divvy community and get to know the team behind it.</subtitle>
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type Publishing Platform 4.01</generator>

<entry>
    <title>D-Day</title>
    <link rel="alternate" type="text/html" href="http://divvyblog.aestheticstorm.net/2008/02/dday.php" />
    <id>tag:divvyblog.aestheticstorm.net,2008://1.7</id>

    <published>2008-02-08T22:24:29Z</published>
    <updated>2008-02-08T22:43:11Z</updated>

    <summary>Hello, Phinney! Welcome to Divvy, the place to share stuff. We&apos;re new and you are among the first to participate in the experience. Let us know what you think. Got a suggestion? Let us know. Encounter a problem? Let us...</summary>
    <author>
        <name>Aaron F.</name>
        
    </author>
    
    
    <content type="html" xml:lang="en-US" xml:base="http://divvyblog.aestheticstorm.net/">
        <![CDATA[Hello, Phinney! Welcome to Divvy, the place to share stuff. We're new and you are among the first to participate in the experience. Let us know what you think. Got a suggestion? Let us know. Encounter a problem? Let us know. Have a question? We can answer it. There is a feedback tool at the top of every page...it's quick and easy, and we'd greatly appreciate hearing from you.  <div><br class="webkit-block-placeholder" /></div><div>It is our hope that your stuff will become a sort of tie that binds a community together. So, get posting, and get sharing! I think you'll be glad you did.</div><div><br class="webkit-block-placeholder" /></div><div>Aaron Freed</div><div>Founder</div>]]>
        
    </content>
</entry>

<entry>
    <title>Divvy 101</title>
    <link rel="alternate" type="text/html" href="http://divvyblog.aestheticstorm.net/2007/11/divvy-101.php" />
    <id>tag:divvyblog.aestheticstorm.net,2007://1.4</id>

    <published>2007-11-08T23:53:35Z</published>
    <updated>2007-11-09T02:22:44Z</updated>

    <summary>Divvy is a place to share stuff. Divvy builds community. Your Divvy profile looks like this: It has information about you, the stuff that you’re willing to share with your friends or other people in your community, and a list...</summary>
    <author>
        <name>The Divvy Team</name>
        <uri>http://divvyblog.aestheticstorm.net</uri>
    </author>
    
        <category term="Help" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en-US" xml:base="http://divvyblog.aestheticstorm.net/">
        <![CDATA[Divvy is a place to share stuff.  Divvy builds community.<br><br>

Your Divvy profile looks like this:<br><br>

<div align="center"><img src="/templates/images/divvy101_1.png"></div><br>

It has information about you, the stuff that you’re willing to share with your friends or other people in your community, and a list of stuff that you’d like to borrow from people nearby.<br><br>

Your stuff gets its own profile, too; it looks like this:<br><br>


<div align="center"><img src="/templates/images/divvy101_2.png"></div><br><br>

Perhaps you want to borrow something because you can’t afford to buy it, or have the space to store it. Or maybe you just want to reduce your carbon footprint by consuming less. Or maybe you’re not sure what kind of bicycle you want to buy, so you’d like to try a few out before you take the plunge. If you were to search for a bicycle in Divvy, it  would look like this:<br><br>

<div align="center"><img src="/templates/images/divvy101_3.png"></div><br><br>

You could then decide which bicycle you’d like to borrow based on how far you’d have to travel to borrow it, or based on what you think of the owner’s profile. Once you find the right bicycle, you can write to the owner and arrange to use it. And while you wait for a response, you dig around and see what you find:<br><br>

<div align="center"><img src="/templates/images/divvy101_4.png"></div><br><br><br>

Find stuff. Meet People. Save the Planet. Do you Divvy?]]>
        
    </content>
</entry>

<entry>
    <title>About Divvy™</title>
    <link rel="alternate" type="text/html" href="http://divvyblog.aestheticstorm.net/2007/11/about-divvy.php" />
    <id>tag:divvyblog.aestheticstorm.net,2007://1.5</id>

    <published>2007-11-07T18:31:32Z</published>
    <updated>2008-04-29T20:47:29Z</updated>

    <summary><![CDATA[jump to: &nbsp;&nbsp;investor relations | contact us INTRODUCTION Divvy is an online peer-to-peer network that enables people to share goods within their local communities. Divvy is a new online tool, a new community marketplace, a new way of saving the...]]></summary>
    <author>
        <name>The Divvy Team</name>
        <uri>http://divvyblog.aestheticstorm.net</uri>
    </author>
    
        <category term="Company" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en-US" xml:base="http://divvyblog.aestheticstorm.net/">
        <![CDATA[<b>jump to:</b> &nbsp;&nbsp;<a href="#contact">investor relations</a> | <a href="#contact">contact us</a><br /><br /><br />

<div class="body_header1">INTRODUCTION</div>

Divvy is an online peer-to-peer network that enables people to share goods within their local communities. <br /><br />

Divvy is a new online tool, a new community marketplace, a new way of saving the planet, and a new way of connecting with people. Divvy helps people consume less and share more.<br /><br /><br /><br />


<div class="body_header1">A TALE OF TWO DIVVIES</div>

Chris owns a lime green bungalow on a conspicuous corner lot in the suburbs which he desperately needs to repaint. A power washer would get the job started, but he doesn't own one. A minimalist by nature with a wife who wouldn't approve of him 
buying one anyway (she's still upset about the belt sander that is cluttering up the garage), he logs into Divvy and searches for one in his neighborhood that he might borrow. He finds Rick, a paralegal with a penchant for classic rock, who lives on 
the next street over and who has posted his power washer to share. Chris contacts Rick and arranges to use it this weekend because the weather forecast looks promising.  Picking it up, Chris strikes up a conversation with Rick and finds out they went 
to the same high school "back in the day" and even dated the same girl. They share some laughs and, later, drinks. <br /><br />

Meet Annette. She is a single mother living in a small one-bedroom apartment downtown. Since she works at a Starbucks only a few blocks away, she doesn't own a car and usually walks or rides the bus. On rare occasion, however, she borrows her 
friend's car to get out of the city. Since money and space are both scarce for her, she doesn't have a car seat for her toddler.  Fortunately, she met Mike and Julie on Divvy about a year ago. Their profile mentioned they go to church and they looked 
friendly so Annette felt comfortable contacting them. They are consummate environmentalists, so they use Flexcar and share a lot of stuff, including their kids' car seats which they use infrequently.  Annette has become good friends with Mike and 
Julie, and their two-year-olds have even learned to share toys.<br /><br />

Chris. Rick. Annette. Mike. Julie. They all Divvy. Do you?<br /><br /><br /><br />


<div class="body_header1">PROBLEM</div>
 
The median annual household income in America is $46,000. After cost of living expenses are deducted, 49% of all American households are left with no discretionary income. Of the remaining 51%, the average discretionary allowance is only $11,000.  
Short on cash, Americans need to find innovative ways to save money.<br /><br /><br /><br />


<div class="body_header1">DIVVY SOLUTION</div>
 
Divvy allows people access to a broad spectrum of goods without actually having to bear the cost of ownership. Divvy users are able to participate in a community network of individuals who share goods in common. By providing a system that tracks transaction 
history, successfully completed exchanges, user feedback, comments, user rating, reputation and social accountability through an online community market infrastructure, Divvy is able to leverage the full spectrum of community networking tools to facilitate a 
sharing exchange. This allows the Divvy marketplace to go beyond traditional buy/sell exchanges into the exciting space of a dynamic sharing community. <br /><br />

Additionally, from an environmental perspective, dormant assets are wasted assets and a sustainable earth vision demands efficiency. Divvying resources reduces waste, which reduces production pressures, which saves the planet one transaction at a time. 
Divvy helps people save money and leverage their assets to the mutual benefit of their peers and communities, meaning that Divvy helps people create green (common) wealth.<br /><br /><br /><br />


<div class="body_header1">MANAGEMENT</div>

<b>Aaron Freed</b> &nbsp;<span class="body_accent1">President and Founder</span><br />
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Masters in Operations Research and Masters in Organizational Management;<br />
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;United States Air Force, 16 years: Major, Pilot;<br />
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Real Estate Investor<br />
<b>Janis Machala</b> &nbsp;<span class="body_accent1">Business Development &amp; Marketing</span><br />
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Former senior executive, Microsoft and Sun Microsystems;<br />
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;12 years as venture accelerator, Paladin Partners<br /><br />

An advisory board of experts in marketing, operations, technology and business development has also been assembled.<br /><br /><br /><br />
 

<div class="body_header1">STATUS</div>
 
We founded Divvy in April of 2007 as WDG, Inc., a Washington corporation.<br /><br /><br /><br />


<a name="investor"></a>
<div class="body_header1">SHARE THE WEALTH</div>

If you are interested in knowing more about Divvy, investing in Divvy, or joining the Divvy team, please contact one of our co-founders:<br /><br />

<table width="100%" border="0" cellspacing="0" cellpadding="0">
  <tr>
    <td>Aaron Freed</td>
    <td><span class="fake_email">aaron {at} divvy.com</span></td>
  </tr>
</table><br /><br /><br /><br /><br />

<a name="contact"></a>
Divvy.com<br />
300 Lenora Street, B159<br /> 
Seattle, Washington 98121<br /><br />

<span class="fake_email">help {at} divvy.com</span>]]>
        
    </content>
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